The retail giant Introduces Purchase Limits on Pokémon TCG Products
As a notable development, Walmart has started implementing strict limits on how many Pokémon trading card products customers can acquire during one shopping trip. This policy officially takes effect starting November 5th, based on a company memo distributed to employees.
Addressing Scalper Activity
Although not formally announced by Walmart, many believe this decision was influenced by a widely shared social media clip that depicted a customer buying an enormous quantity of Pokémon card items at a checkout counter. The store manager seen in the video received widespread backlash for permitting the large-scale transaction to proceed.
Policy Details and Potential Loopholes
The new restriction specifies that shoppers may only buy up to five trading card packs or boxes per store visit. However, the wording has sparked debate due to its vagueness. Precisely what qualifies as a "box" remains unclear, and whether someone could still purchase five high-value Elite Trainer Boxes remains ambiguous.
Moreover, because the restriction is tied to individual trips, theoretically a determined scalper could make multiple trips—buying five items each time—to gather significant stocks throughout the day.
The Scalping Phenomenon
For the average collector, such efforts might seem over the top, but for scalpers, it's standard practice. Over the past few seasons, speculators have greatly contributed to frequent stockouts of Pokémon cards, spurred by the game's rising popularity.
Certain buyers seek to resell sealed items for a profit, while others search for rare cards that can fetch extraordinary prices. For instance, the Mega Lucario ex card in recent releases is currently selling for over $800 in online marketplaces.
Looking Ahead
This policy change aligns with the approaching launch of the Phantasmal Flames set, coming on November 14th. Early listings indicate chase cards like the Charizard mega evolution listed for nearly $1,500, highlighting the persistent interest and likely scalper target.
Hopefully, Walmart's restrictions will help reduce bulk purchases and increase access for genuine collectors and everyday enthusiasts as well.